Lots has been written about launching your first app, and lots has been written about people with successful apps. But who is writing about the time in between? Who is writing about the much longer period of time where you’ve launched an app, found product market fit, and are slowly climbing the path to freedom?

Let’s call it the middle. The time where you’re not making enough money to quit your day job, but you have enough customers to need to do real customer support.

Here’s what it feels like: You don’t know what you’ll wake up to… Maybe lots of your customers will have an issue, because your VPS provider restarted one of your servers in the night and it didn’t come back online properly.

Maybe an important potential customer has an important sales question for you, and you’ll need to drop everything to deal with that, because that one customer would double your revenue.

Maybe you’ll actually get to spend the day writing code, like you used to before you realized that there’s a LOT more that you have to do to make your business successful, and if you code it, they won’t necessarily come.

Maybe you’ll have absolutely no support to do, and you’ll momentarily freak out because you think that your help desk software is broken.

You feel like a ping-pong ball, bouncing from one thing to the next, trying to keep everything in the air at once.

But, it also feels GREAT.

You’re making progress.

Every month, your dreams become more real.

Your business is growing.

You can see the light at the end of the tunnel.

You have real customers paying you real money to solve real problems.

You’re having conversations with customers who love your product so much that they take the time to let you know how much they do.

It’s freaking awesome.